Reportage photography and videos of a series of events promoting Ibérico ham in the UK.
An initiative promoted by Jamones Ibéricos de España through its EU co-funded campaign ‘Awaken Your Ibérico Sense‘, which highlights the authenticity and gastronomic value of this emblematic product in the UK market.
During 2024 and 2025, they organised public presentations and culinary workshops to help the industry (and influencers) get closer to this quintessential Spanish product.
Different events took place at The Gherkin, Westminster Capital City College, Tottenham Court Road’s Outernet London and finally at Fire & Wine restaurant.
Lunch at the Gherkin (2024) / Fire & Wine (2025)
Reception, presentation and featured lunch, promoting and introducing Ibérico ham to the British Food Industry professionals and influencers, November 2024 / October 2025.
Ibérico Slicing Workshops
Workshops held at Westminster Kingsway College during 2024/25 for professional chefs, and students of the Hospitality and Culinary Arts Courses.
Videos recorded by Max Ros Media.